The Untapped Potential of Personal Branding in Football

Reza Mamodhoussen | 5 min. read A look into communication modes and personal branding used by brands and individual players A Quick Insight If you didn’t catch last week’s blog regarding football and its marketing success, have a quick read here! Today we are going to discuss the aspect of team branding and player branding. […]
Explaining Football’s Pricing Strategy Perception

Reza Mamodhoussen | 5 min. read Diving into how football’s pricing strategy looks and how marketers are helping An Overview Branding is quickly becoming the fastest way football teams are generating revenue. This article The cost of a single ticket has long been a talking point within fan culture. Over the years, ticket pricing has […]
Growing the Game – Turning Football Into a Marketing Success

Reza Mamodhoussen | 5 min. read The world of soccer has invested over $100 million in marketing over the past 2 years! Here’s how they’re branding. An Insight Branding is quickly becoming the fastest way football teams are generating revenue. This article dives into both the British League (EPL) and the Spanish League (La Liga) […]