Disrupting the Sports Marketing Industry: Embracing AR
With the sports marketing industry seeing exceptional growth over the past decade, brands are willing to spend billions of dollars to sponsor events and athletes. Today we are going to cover one main topic: 1. Augmented reality in sports marketing “Innovation is the ability to see change as an opportunity – not a threat.” – […]
Omnichannel Evolution in the Sports Marketing Industry
The sports marketing industry has evolved enormously over the past few years, with new digital technologies, data analytics, and the increased use of social media platforms. Today we are going to cover one main topic: 1. The next steps in the evolution of omnichannel in the sports marketing industry “Omnichannel is defined as multi-channel sales […]