SPORTS’ FUTURE LIES WITHIN THE DIGITAL LANDSCAPE
Diving In! The ever-changing social media ideals have altered the way in which sports stars, clubs, and fans are interacting with each other. From live-tweeting games to spectators getting news and insights straight from the source. Singaporean commentator Walter Lim has a strong feeling about the relationship between social media and sports saying it is […]
Disrupting the Sports Marketing Industry: Embracing AR
With the sports marketing industry seeing exceptional growth over the past decade, brands are willing to spend billions of dollars to sponsor events and athletes. Today we are going to cover one main topic: 1. Augmented reality in sports marketing “Innovation is the ability to see change as an opportunity – not a threat.” – […]
Omnichannel Evolution in the Sports Marketing Industry
The sports marketing industry has evolved enormously over the past few years, with new digital technologies, data analytics, and the increased use of social media platforms. Today we are going to cover one main topic: 1. The next steps in the evolution of omnichannel in the sports marketing industry “Omnichannel is defined as multi-channel sales […]
Digital Transformation of the Sports Marketing Industry
Reza Mamodhoussen | 5 min. read The sports marketing industry has undergone significant changes in the last decade, with digital technology revolutionizing the way businesses and organizations operate. We are going to discuss one main topic: 1. How the sports marketing industry dealt with digital and digital channels through supply chains. “Supply chains are in […]
Customer Experience and Sports Marketing
Reza Mamodhoussen | 5 min. read With the sports marketing industry growing at a rapid pace, there are new ways to assess the importance of what sports markets can bring and what’s been overlooked.. We are going to discuss one main topic: 1. Customer Experience Aspects Being Overlooked and Sports Marketing “The customer experience is […]
Distribution Portion of Marketing and Financial Success
Diving In! Marketing is an essential aspect of any organization’s success, as it plays a crucial role in building brand awareness, driving sales, and increasing revenue. We are going to discuss one main topic: 1. Distribution in marketing and financial success of an organization. “Never spend your money before you have it.” – Thomas Jefferson […]
Artificial Intelligence and Sports Marketing
Reza Mamodhoussen | 5 min. read Diving In The sports industry has always been a pioneer in adopting new technologies to improve the overall experience for fans. We are going to discuss one main topic: 1. Artificial and Sports Marketing “AI is not just heading for our industry; it will radically change the machinery we […]
The Untapped Potential of Personal Branding in Football
Reza Mamodhoussen | 5 min. read A look into communication modes and personal branding used by brands and individual players A Quick Insight If you didn’t catch last week’s blog regarding football and its marketing success, have a quick read here! Today we are going to discuss the aspect of team branding and player branding. […]
Explaining Football’s Pricing Strategy Perception
Reza Mamodhoussen | 5 min. read Diving into how football’s pricing strategy looks and how marketers are helping An Overview Branding is quickly becoming the fastest way football teams are generating revenue. This article The cost of a single ticket has long been a talking point within fan culture. Over the years, ticket pricing has […]
Growing the Game – Turning Football Into a Marketing Success
Reza Mamodhoussen | 5 min. read The world of soccer has invested over $100 million in marketing over the past 2 years! Here’s how they’re branding. An Insight Branding is quickly becoming the fastest way football teams are generating revenue. This article dives into both the British League (EPL) and the Spanish League (La Liga) […]