Reza Mamodhoussen | 5 min. read
The world of soccer has invested over $100 million in marketing over the past 2 years! Here’s how they’re branding.
An Insight
Branding is quickly becoming the fastest way football teams are generating revenue. This article dives into both the British League (EPL) and the Spanish League (La Liga) and how they generate they’re revenue from branding.
“Ultimately, when you create a visualization, you need to know, is it good? Is it effective? Are you helping people see and learn?”
– Berinato, 2016
The British League
Arsenal FC recently played a game in an all-white jersey to send a message against knife crime for young teens. This branding strategy, in partnership with Adidas, titled “No More Red”, saw an increase in sales of the Arsenal Jersey. With Arsenal’s social media accounts flooding twitter feeds with ads.
Following Berinato’s quote is crucial for clubs like Manchester City, as they are making it a priority for their marketing teams to continually update their fans through social media with visualization that helps fans understand their performances. An in-depth look at how data is used can be seen through the interactive image
Being able to immerse your team into the market, can be done through a partnership with a club in that country. Manchester City and New York City FC have partnered to crack the US Market, as this allows the Manchester club to build their brand globally and New York City FC, get the backing of a mammoth team in soccer. This in turn, will help marketers drive up data and increase visualization, which are two of the three trends in Benito’s Good Chart. Helping marketers grow within this sector.
The Spanish League
Football clubs in Spain are imploring their marketing teams to begin branding their teams as supporters of Cryptocurrencies. Marketers are realizing that crypto is becoming popular within the younger generation, and to keep their attention, Marketers are posting content such as this, to keep the audience excited for the future.
Conclusion
The aspect of social media has been growing as the most important aspect of marketing for Football Clubs and players. The importance of marketing football players, and how to take advantage of that (whether you own a marketing agency or not), will be discussed in the next post. Tune-in in a few days and click the link for a sneak peak!
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