Reza Mamodhoussen | 5 min. read
Diving In
The sports industry has always been a pioneer in adopting new technologies to improve the overall experience for fans. We are going to discuss one main topic:
1. Artificial and Sports Marketing
“AI is not just heading for our industry; it will radically change the machinery we use in marketing.”
– Tim Berners-Lee
Artificial Intelligence & Sports Marketing
With the sports industry changing constantly, and over the years, increasingly going online, sports marketers are more relevant in sports than ever before. Whether you are posting on twitter or through your website, if you stay on topic with the content that you are providing your target audience, you will grow a following. Artificial intelligence is going to revolutionize the sports marketing industry and as sports marketers we have to take advantage of this!
As we know artificial intelligence (AI) can analyze vast amounts of data to predict fan behavior. This is great for sports marketers, because it would allow us to tailor marketing campaign for the specific needs of the consumers.
One of the goals for a sports marketer, who might be working for a sports organization, is to create more engaging experiences that would in turn lead to an increase in engagement and brand loyalty, and this can be perfectioned with AI. Organizations thrive on sponsorships and partnerships; AI can also help sports marketers increase the ROI of companies by seeking out the best sponsorships/partnerships.
Examples & Revolutionizing
An example of personalized fan experiences through the use of AI for sports marketers is what the Sacramento Kings, the NBA team, did with Accenture. Zac Glover in his article, ‘Sacramento Kings Use a Mobile-first Strategy to Create the NBA’s Most Innovative Fan Experience’ states “fans can access their tickets digitally via mobile, order food to their seat, view videos and advanced stats, purchase tickets to evens, games and more.” This has helped sports marketers within the Kings organization to analyze fan data and provide real-time recommendations on food, merchandise and tickets. The use of AI resulted in a 73% increase in fan engagement.
One way AI is already revolutionized the sports marketing industry is through predictive analytics. This is an area where sports marketers can help increase loyalty and ROI for their organization. The analytics acquired through AI would help marketers. Also, predicting fan behavior is crucial for the future of sports and AI will be instrumental in this.
As AI technology continues to evolve, we can expect to see even more applications in the sports marketing industry.
Looking Ahead
Grasping AI technologies and understanding how they work; will help you get ahead of the curve and change the experiences for millions of fans around the world.
Catch our article from last week on ‘Distribution Portion of Marketing and Financial Success’!
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