Reza Mamodhoussen | 5 min. read

 The sports marketing industry has undergone significant changes in the last decade, with digital technology revolutionizing the way businesses and organizations operate. We are going to discuss one main topic: 

1. How the sports marketing industry dealt with digital and digital channels through supply chains. 

“Supply chains are in every organization. Even a corner store has a supply chain. They just might not know it yet.” 

– Nadia Kassam 

Digital Channels & Transformation of the Industry 

Companies who fail to adapt to the digital age, risk falling behind competitors and losing relevance in the market. A key aspect of getting ahead of your competitors is to effectively use digital channels throughout the supply chains and embrace the technology that comes with it. 

Creating an online presence allows sport marketing organizations to effectively use their digital channels by leveraging social media, search engine optimization (SEO), and email marketing. When looking at social media, companies should be using Facebook, Twitter, and Instagram, with TikTok now coming into that category. These platforms allow organizations to reach larger audiences and use targeted advertising and promotions. 

If we take a look at SEO, this will allow organizations to improve their online visibility and attract ore traffic to their websites. Email marketing will also help companies send personalized messages to their subscribers. One of the key aspects for organizations to make use of their digital channels is by implementing digital supply chain management systems. 

Organizations need to keep in my mind that management systems will help them track the flow of goods, services, and information through their supply chain. Let’s go over a few key steps to help you make better use of digital channels. 

1. Understand Your Audience: You must be able to identify your audience by using tools to gather insights into their behavior and interests. 

2. Digital Strategy: Understanding which digital channels you will use for your digital strategy. 

3. Strong Online Presence: Creating websites and social media profiles to optimize search engines. 

4. Data to drive decisions: Data and analytics to track your marketing campaigns. 

A great example of effectively using digital channels is Nike. Nike’s digital transformation strategy includes developing new digital platforms, launching mobile apps, and investing in data analytics. Real-time visibility is a must for a great supply chain. 

Deloitte in their article, ‘A Whole New Ball Game: Navigating Digital Transformation in the Sports Industry’ states “challenges of digital transformations include people, the process, and technology. Using software as a replacement for manual processes allows business to automatically collect data that can be used to better understand performance.” 

Looking Ahead

By effectively using digital channels throughout their supply chains, organizations can improve their online visibility. 

Catch our article from last week on ‘Customer Experience & Sports Marketing’. 

2 Responses

  1. Can I simply say what a comfort to find someone who actually understands what they are discussing on the net. You definitely understand how to bring an issue to light and make it important. More people should check this out and understand this side of the story. I was surprised that you are not more popular since you most certainly have the gift.

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