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🤖 AI-Powered Rights & Revenue: How U.S. Soccer Is Monetizing with Veritone We’re Back — Breaking Down the Latest in Soccer + AI Marketing After a pause, I’m turning the spotlight on a smart move in the women’s and men’s soccer world: U.S. Soccer has renewed its AI partnership with Veritone to manage and monetize content in a smarter way (Veritone, 2025). 📊 The Deal & the Tech Veritone and U.S. Soccer extended their multi-year collaboration, with Veritone continuing as the A

🤖 AI Meets Sports Marketing: How the Premier League’s Five-Year Deal with Microsoft Signals a New Era We’re Back — and We’ve Got Something Big to Talk About After a short break, I’m diving into a headline-making move that shows how sports marketing is evolving fast. The Premier League just inked a five-year partnership with Microsoft to bring advanced AI technology into its digital platforms (Reuters, July 1, 2025). This isn’t business as usual—it’s about how marketing and f

🏎️ Formula 1 and Apple: A Digital-First Partnership That Could Change Sports Marketing Forever We’re back — and there’s no better story to kick off with than this. 📺 The Big Picture Formula 1 has officially signed a five-year exclusive U.S. media rights deal with Apple TV+, valued at roughly $140 million per year. The deal begins in 2026 and marks one of the biggest crossovers between sports and technology to date — a clear signal that the streaming era has become the new f

The sports industry has always been a pioneer in adopting new technologies to improve the overall experience for fans. We are going to discuss one main topic: 1. Artificial and Sports Marketing “AI is not just heading for our industry; it will radically change the machinery we use in marketing.” - Tim Berners-Lee Artificial Intelligence & Sports Marketing With the sports industry changing constantly, and over the years, increasingly going online, sports marketers are more rel