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🤖 AI + Sponsorship: How Relo Metrics Is Transforming Sports Brand Deals in 2025 We’re Back — and AI Is Changing the Playbook for Sponsorship The world of sports marketing is evolving fast — and AI is now in the driver’s seat when it comes to sponsorship measurement and value. One of the most recent seismic shifts comes from Relo Metrics, which has rolled out upgraded AI-powered analytics tools to redefine how brands and leagues track sponsorship impact (Relo Metrics / NVIDIA

🤖 AI-Powered Rights & Revenue: How U.S. Soccer Is Monetizing with Veritone We’re Back — Breaking Down the Latest in Soccer + AI Marketing After a pause, I’m turning the spotlight on a smart move in the women’s and men’s soccer world: U.S. Soccer has renewed its AI partnership with Veritone to manage and monetize content in a smarter way (Veritone, 2025). 📊 The Deal & the Tech Veritone and U.S. Soccer extended their multi-year collaboration, with Veritone continuing as the A

🤖 AI Meets Sports Marketing: How the Premier League’s Five-Year Deal with Microsoft Signals a New Era We’re Back — and We’ve Got Something Big to Talk About After a short break, I’m diving into a headline-making move that shows how sports marketing is evolving fast. The Premier League just inked a five-year partnership with Microsoft to bring advanced AI technology into its digital platforms (Reuters, July 1, 2025). This isn’t business as usual—it’s about how marketing and f

🏎️ Formula 1 and Apple: A Digital-First Partnership That Could Change Sports Marketing Forever We’re back — and there’s no better story to kick off with than this. 📺 The Big Picture Formula 1 has officially signed a five-year exclusive U.S. media rights deal with Apple TV+, valued at roughly $140 million per year. The deal begins in 2026 and marks one of the biggest crossovers between sports and technology to date — a clear signal that the streaming era has become the new f

The sports industry has always been a pioneer in adopting new technologies to improve the overall experience for fans. We are going to discuss one main topic: 1. Artificial and Sports Marketing “AI is not just heading for our industry; it will radically change the machinery we use in marketing.” - Tim Berners-Lee Artificial Intelligence & Sports Marketing With the sports industry changing constantly, and over the years, increasingly going online, sports marketers are more rel