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🏎️ Formula 1 and Apple: A Digital-First Partnership That Could Change Sports Marketing Forever We’re back — and there’s no better story to kick off with than this. 📺 The Big Picture Formula 1 has officially signed a five-year exclusive U.S. media rights deal with Apple TV+, valued at roughly $140 million per year. The deal begins in 2026 and marks one of the biggest crossovers between sports and technology to date — a clear signal that the streaming era has become the new f

The sports industry has always been a pioneer in adopting new technologies to improve the overall experience for fans. We are going to discuss one main topic: 1. Artificial and Sports Marketing “AI is not just heading for our industry; it will radically change the machinery we use in marketing.” - Tim Berners-Lee Artificial Intelligence & Sports Marketing With the sports industry changing constantly, and over the years, increasingly going online, sports marketers are more rel