Blog

🎮 DraftKings and NBCUniversal: Betting on the Future of Sports Marketing We’re back — and diving into one of the biggest brand plays of the season. 📺 The Story DraftKings has just announced a multi-year advertising partnership with NBCUniversal, marking one of the most ambitious collaborations between a digital-first sports betting brand and a traditional media powerhouse. The deal gives DraftKings exclusive sponsorship access across NBCUniversal’s sports portfolio — includ

🏈 From Sidelines to Screens: How the NFL Is Reinventing Fan Engagement Through TikTok We’re Back — Tracking the Smartest Moves in Sports Marketing We’re continuing our run of weekly breakdowns of the campaigns changing how fans experience sports. Today’s focus: the NFL’s push into TikTok and how it’s setting a new standard for digital-first fan engagement. 📱 The NFL’s Digital Blitz Ahead of the 2025 season, the NFL rolled out its biggest TikTok initiative yet, creating le

⚡ Nike’s Latest NIL Push: Empowering Student-Athletes in 2025 We’re Back — Spotlighting Sports Marketing That Moves the Game After a short break, we’re back, bringing you the smartest sports marketing campaigns shaping the industry. Expect regular posts here and across social media (yes, Twitter/X included). Today’s highlight: Nike’s latest NIL initiative, which is redefining how brands engage with student-athletes. 🏀 Nike Takes NIL to the Next Level Nike has launched a nati

This Move Redefines Venue Marketing After a short break, we’re excited to be back sharing fresh insights and real-world examples from the evolving world of sports marketing. Expect regular posts here and on social platforms (yes, including Twitter/X), as we spotlight the strategies that are shaping fan experiences, brand visibility, and stadium innovation. Let’s dive into one of the boldest tech-forward plays in sports this year — straight from the heart of Texas. 💡 The Dall

Football and the Science of Persuasion One of marketer’s biggest tasks is to persuade consumers, especially, those who are not regular customers, to buy their products. We are going to be looking at two main points in the article for this week: 1. How brands are using individual players to persuade fans. 2. How football uses persuasion to maintain consumers. "Often we don’t realize that our attitude toward something has been influenced by the number of times we have been expo

In recent years, the sports marketing landscape has changed rapidly, largely due to advancements in technology. Among the most significant drivers of this change is artificial intelligence (AI). With its capacity to analyze vast amounts of data and generate actionable insights, AI is transforming how teams, leagues, and brands connect with their fans. This article explores the future of sports marketing, highlighting how AI enhances fan engagement, personalizes experiences, a

In today's interconnected world, privacy is more than just a buzzword. It has become a crucial topic in digital marketing. As consumers grow warier of how their data is collected and used, businesses must adapt their strategies to meet this demand for privacy. Striking a balance between effective marketing and the ethical handling of personal data offers brands a chance to build trust and enhance customer loyalty. With the digital landscape constantly evolving, understanding

Sports Future Lies Within the Digital Landscape The ever-changing social media ideals have altered how sports stars, clubs, and fans interact, from live-tweeting games to spectators getting news and insights straight from the source. Singaporean commentator Walter Lim strongly feels about the relationship between social media and sports saying it is a match made in heaven. He states, “The instantaneous, intimate, and interactive nature of social and mobile technologies make t

A look into communication modes & personal branding used by brands & individual players If you didn’t catch last week’s blog regarding football and its marketing success, have a quick read here ! Today, we will discuss the aspects of team branding and player branding. There are specific topics that are going to be covered: 1. Brand Engagement: How clubs maintain their engagement and branding on social media through Events & Experiences. 2. Player Branding: Why personal bran

In today’s digital landscape, brands are no longer just sources of products or services. They are communities waiting to be built. Engaging with customers meaningfully is essential for growth. A vibrant brand community can turn casual customers into loyal advocates. As highlighted by West (2020), these communities offer spaces where "people can chat with like-minded individuals." This blog post will discuss how to use social media effectively to create a thriving community th

Personalized marketing (or one-to-one marketing) can be defined in a number of ways, but at the most basic level, it can be explained as follows: “Personalized marketing Is the implementation of a strategy by which companies deliver individualized content to recipients through data collection, analysis, and the use of automation technology” (Murray, 2017). We are going to discuss one main topic today: 1. Personalization in Digital Marketing “The internet is becoming the town

Brand Value Chain In Sports The sporting goods market is a $59 billion business at wholesale and adds that to the fashion wholesale market of 125 billion, and the industry seems like it continues to build its value chain on traditional processes. Today we are going to discuss two main topics regarding the value chain of a brand: 1. Brand Value Chain in Sports 2. Nike’s Value Chain  “If people believe they share values with a company they will stay loyal to the brand.” - Howar

One of the most profitable industries today is the sports industry. People are willing to spend money to watch all sorts of sporting events and they are also willing to spend money on products because of sports. We are going to cover two main topics today. 1. The concept of sports marketing 2. Advantages of sports marketing “The aim of marketing is to know and understand the customer so well the product or service fits him and sell itself.” - Peter Drucker The Concept of Spor

If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. “These communities are fun for your audience to chat with like-minded people” (West, 2020). We are going to discuss one main topic today” 1. Building a community through social media “Engage, enlighten, encourage and especially… just be yourself!” - Susan Cooper Branding on social media “Brand communities rally your most loyal customers i

The sports marketing industry has undergone significant changes in the last decade, with digital technology revolutionizing the way businesses and organizations operate. We are going to discuss one main topic: 1. How the sports marketing industry dealt with digital and digital channels through supply chains. “Supply chains are in every organization. Even a corner store has a supply chain. They just might not know it yet.” - Nadia Kassam Digital Channels & Transformation of th

One thing we have learned during the pandemic is that digital marketing is here to stay. Having said that, traditional marketing is not going anywhere. Digital marketing has seen a huge shift in a higher return on investment. Today we are going to focus on one main topic: 1. Components of the digital market environment “The secret to marketing success is no secret at all: Word of mouth is all that matters.” - Seth Godin (Founder, and CEO, Do You Zoom Components of the Digital

The sports marketing industry has evolved enormously over the past few years, with new digital technologies, data analytics, and the increased use of social media platforms. Today we are going to cover one main topic: 1. The next steps in the evolution of omnichannel in the sports marketing industry “Omnichannel is defined as a multi-channel sales approach that provides the customer with an integrated shopping experience.” - Aaron Agius of HubSpot Omnichannel Next Steps Omnic

Customer Experience and Sports Marketing With the sports marketing industry growing at a rapid pace, there are new ways to assess the importance of what sports markets can bring and what’s been overlooked.. We are going to discuss one main topic: 1. Customer Experience Aspects Being Overlooked and Sports Marketing “The customer experience is the next competitive battleground.” - Jerry Gregoire Customer Experience Aspects Being Overlooked and Sports Marketing The rise of techn

The Use of Data and the Obstacles to Overcome Them The data that I find myself wanting to understand and seek out is that of sports analytics. The vast areas in which you can dive into and use data tools in order to find meaning behind the numbers is staggering. Throughout the article you are going to see two main topics being covered. 1. What data is necessary to collect? 2. How to avoid obstacles when collecting this data “When we have all data online, it will be great for

Crowd Culture Many brands struggle to unlock the value of social media. A recent analysis conducted by Tania Yuki, founder and CEO of social content analytics firm Shareablee, finds that of 65 billion actions promoted by posts made by US brands across Twitter, Facebook, and IG, only 7% involved sharing the brand’s content. We are going to discuss one main topic. 1. Crowd Culture in Sports “Going viral is not an outcome; it’s a happening.” - Lori Taylor, Founder & CEO – The Pr