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⚾ “Priceless” Moments: How Major League Baseball and Mastercard Are Rewriting Fan Engagement in the 2025 Season We’re Back — Covering the Moves That Matter After a short gap, we’re diving back into sports marketing, and this week the spotlight is on baseball. The MLB and Mastercard recently announced an expanded partnership that goes way beyond standard branding — it’s about loyalty, tech, experience and emotion (Mastercard press release, Oct. 22, 2025). 📰 The Partnership at

🏆 MLB's 'October Hits Different' Campaign: A Playbook in Emotional Branding We're Back — Breaking Down the Latest in Sports Marketing Just in time for the postseason, Major League Baseball (MLB) has launched its 2025 marketing campaign, "October Hits Different." The campaign features Pharrell Williams' song “Are You Ready?” and aims to tap into the heightened emotions and anticipation that come with October baseball. ( Sports Business Journal, September 25, 2025 ) 🎯 Why Thi

MLB Goes Anime: “Heroes of the Game” Captivates Global Fans We’re Back—Highlighting the Sports Marketing Moments That Move Culture After a brief pause, we're back with more compelling coverage of standout campaigns shaping the sports marketing world. Expect regular posts here and on our social media channels (yes, including Twitter and X). Our first drop back: a creative campaign that fuses sports with anime to global acclaim. MLB's "Heroes of the Game": Where Baseball Meets