Blog

🌟 Redefining Sponsorship: AT&T’s Connectivity Deal with the NWSL We’re Back — Covering the Sponsorship Moves Powering Women’s Soccer After being off the grid for a bit, I’m back with one of the freshest stories in women’s soccer marketing: AT&T has signed a multi-year deal to become the National Women’s Soccer League’s (NWSL) official connectivity partner (NWSL, March 31, 2025). This isn’t your average sponsor deal — it’s about innovation, access, and building real connectio

🌸 Candy Meets the Pitch: Ferrara Becomes US Soccer’s First Official Candy Sponsor We’re Back — Breaking Down Big Moves in Women’s Soccer Marketing I’m back in the mix, and today’s story is sweet—literally. Ferrara, the company behind candy brands like Nerds, Laffy Taffy, and Trolli, has just signed a multi-year deal to become the official candy sponsor of U.S. Soccer, a partnership that runs through the 2026 FIFA World Cup and into the 2028 Olympics (Marketing Brew, Oct. 14,

🎯 How Major League Soccer (MLS) Is Leveraging Retail To Deepen Fan Engagement We’re Back — Tracking Fresh Plays in Sports Marketing After a short pause, we’re back with new coverage of how brands are making bold moves in soccer marketing. This week, the spotlight is on a retail giant stepping into the world of soccer in a new way. 🛒 The Retail-Soccer Tie-Up Retail giant Walmart Inc. recently announced a multiyear partnership with Major League Soccer (MLS) that goes beyond c

🌐 The Premier League & Coca‑Cola: A Return to the Big Stage and What It Means for Football Marketing We’re Back—And Tracking the Moves That Matter Alright, we’re back to breaking down the big plays in sports marketing, and this one is massive. Recently, Coca-Cola announced that it will become the Official Soft Drink Partner of the Premier League starting with the 2025-26 season ( Sports Market International, May 21 2025 )—a deal that signals more than just another sponsor on

🏈 Verizon Teams Up with David Beckham for FIFA World Cup 2026 Activation We’re Back — Covering the Latest in Sports Marketing We’re back with a fresh look at how brands are stepping up their game in sports marketing. This week, Verizon has announced an exciting partnership with soccer legend David Beckham, offering U.S. customers exclusive access to FIFA World Cup 2026 experiences and tickets. This collaboration positions Verizon as a prominent brand in the sports marketing

🔥 Kellanova’s Big Soccer Move & the New Wave of Snack Branding We’re Back—Surfacing the Latest in Sports Marketing Innovation Hey everyone, happy to be back posting regularly. I’ve been watching what brands are doing lately, especially in the lead-up to big global events like the 2026 FIFA World Cup, and one campaign really caught my eye. 🍿 Kellanova Goes All In with U.S. Soccer Kellanova North America (the company behind Cheez-It, Pop-Tarts, and Pringles) just inked a deal

⚽ Women’s Soccer Sponsors Score Big at the 2025 UEFA Women’s Euro We’re Back — Highlighting Innovative Sports Marketing Moves After a short break, we’re back with weekly insights on campaigns reshaping the sports marketing landscape. Today, we’re spotlighting sponsorship activations at the 2025 UEFA Women’s Euro , which have set a new standard for engaging fans and driving brand purpose. 🌟 Brands Lean Into Authentic Fan Experiences This year, top brands like Google, Lidl, an

⚽ Women’s Soccer Sponsors Score Big at the 2025 UEFA Women’s Euro We’re Back — Highlighting Innovative Sports Marketing Moves After a short break, we’re back with weekly insights on campaigns reshaping the sports marketing landscape. Today, we’re spotlighting sponsorship activations at the 2025 UEFA Women’s Euro, which have set a new standard for engaging fans and driving brand purpose. 🌟 Brands Lean Into Authentic Fan Experiences This year, top brands like Google, Lidl, and

Aramco Levels Up with Esports World Cup: Energy Meets Immersion We're Back—Delivering the Sharpest in Sports Marketing After a short breather, we're diving back into the game with fresh, real-time breakdowns of standout campaigns, here and on our social platforms (yes, Twitter/X included). Kicking things off: a powerful move by Aramco that brings deep engagement, gaming culture, and brand storytelling together in esports. Aramco’s Deepened Commitment Powers the Esports World