Blog

🤖 AI-Powered Rights & Revenue: How U.S. Soccer Is Monetizing with Veritone We’re Back — Breaking Down the Latest in Soccer + AI Marketing After a pause, I’m turning the spotlight on a smart move in the women’s and men’s soccer world: U.S. Soccer has renewed its AI partnership with Veritone to manage and monetize content in a smarter way (Veritone, 2025). 📊 The Deal & the Tech Veritone and U.S. Soccer extended their multi-year collaboration, with Veritone continuing as the A

🌟 Redefining Sponsorship: AT&T’s Connectivity Deal with the NWSL We’re Back — Covering the Sponsorship Moves Powering Women’s Soccer After being off the grid for a bit, I’m back with one of the freshest stories in women’s soccer marketing: AT&T has signed a multi-year deal to become the National Women’s Soccer League’s (NWSL) official connectivity partner (NWSL, March 31, 2025). This isn’t your average sponsor deal — it’s about innovation, access, and building real connectio

🌸 Candy Meets the Pitch: Ferrara Becomes US Soccer’s First Official Candy Sponsor We’re Back — Breaking Down Big Moves in Women’s Soccer Marketing I’m back in the mix, and today’s story is sweet—literally. Ferrara, the company behind candy brands like Nerds, Laffy Taffy, and Trolli, has just signed a multi-year deal to become the official candy sponsor of U.S. Soccer, a partnership that runs through the 2026 FIFA World Cup and into the 2028 Olympics (Marketing Brew, Oct. 14,

🏈 NFL & Dude Wipes: A Playful Collaboration with Big Marketing Impact We’re Back — Exploring the Lighter Side of Big League Marketing When you think of NFL marketing hits, you might imagine helmet ads, end-zone banners or huge broadcast deals. But every now and then a campaign pops in that’s playful, surprising, and deeply aligned with culture. Enter Dude Wipes becoming the presenting sponsor of the Eagles’ “Tush Push” play. (Reuters, September 2, 2025) 🧼 What Went Down The

🎯 How Major League Soccer (MLS) Is Leveraging Retail To Deepen Fan Engagement We’re Back — Tracking Fresh Plays in Sports Marketing After a short pause, we’re back with new coverage of how brands are making bold moves in soccer marketing. This week, the spotlight is on a retail giant stepping into the world of soccer in a new way. 🛒 The Retail-Soccer Tie-Up Retail giant Walmart Inc. recently announced a multiyear partnership with Major League Soccer (MLS) that goes beyond c

🤖 AI Meets Sports Marketing: How the Premier League’s Five-Year Deal with Microsoft Signals a New Era We’re Back — and We’ve Got Something Big to Talk About After a short break, I’m diving into a headline-making move that shows how sports marketing is evolving fast. The Premier League just inked a five-year partnership with Microsoft to bring advanced AI technology into its digital platforms (Reuters, July 1, 2025). This isn’t business as usual—it’s about how marketing and f

⚾ “Priceless” Moments: How Major League Baseball and Mastercard Are Rewriting Fan Engagement in the 2025 Season We’re Back — Covering the Moves That Matter After a short gap, we’re diving back into sports marketing, and this week the spotlight is on baseball. The MLB and Mastercard recently announced an expanded partnership that goes way beyond standard branding — it’s about loyalty, tech, experience and emotion (Mastercard press release, Oct. 22, 2025). 📰 The Partnership at

📊 AI, Analytics & the NBA: How Amazon Web Services Is Powering the Next Chapter in Fan Engagement We’re Back — and Tracking the Latest Moves in Sports Marketing After a short break, I’m back with something fresh. The NBA has just announced a major multi-year partnership with Amazon Web Services (AWS) to launch an AI-powered platform called “NBA Inside the Game” — and this deal is about much more than logos (Reuters, October 2025). 🧠 What’s Going On The league and AWS will c

🌐 The Premier League & Coca‑Cola: A Return to the Big Stage and What It Means for Football Marketing We’re Back—And Tracking the Moves That Matter Alright, we’re back to breaking down the big plays in sports marketing, and this one is massive. Recently, Coca-Cola announced that it will become the Official Soft Drink Partner of the Premier League starting with the 2025-26 season ( Sports Market International, May 21 2025 )—a deal that signals more than just another sponsor on

🏎️ Formula 1 and Apple: A Digital-First Partnership That Could Change Sports Marketing Forever We’re back — and there’s no better story to kick off with than this. 📺 The Big Picture Formula 1 has officially signed a five-year exclusive U.S. media rights deal with Apple TV+, valued at roughly $140 million per year. The deal begins in 2026 and marks one of the biggest crossovers between sports and technology to date — a clear signal that the streaming era has become the new f

🎮 DraftKings and NBCUniversal: Betting on the Future of Sports Marketing We’re back — and diving into one of the biggest brand plays of the season. 📺 The Story DraftKings has just announced a multi-year advertising partnership with NBCUniversal, marking one of the most ambitious collaborations between a digital-first sports betting brand and a traditional media powerhouse. The deal gives DraftKings exclusive sponsorship access across NBCUniversal’s sports portfolio — includ

💧 CeraVe Partners with the NBA: How a Skincare Brand Is Changing the Game in Sports Marketing We’re Back — Exploring the New Crossroads Between Sports and Lifestyle Branding After a short break, we’re back with fresh insights into how brands are redefining what sports marketing looks like in 2025. This week’s headline move: CeraVe, the dermatologist-developed skincare brand, has signed a multi-year partnership with the NBA to become the league’s official skin and haircare pa

🏆 MLB's 'October Hits Different' Campaign: A Playbook in Emotional Branding We're Back — Breaking Down the Latest in Sports Marketing Just in time for the postseason, Major League Baseball (MLB) has launched its 2025 marketing campaign, "October Hits Different." The campaign features Pharrell Williams' song “Are You Ready?” and aims to tap into the heightened emotions and anticipation that come with October baseball. ( Sports Business Journal, September 25, 2025 ) 🎯 Why Thi

📺 WNBA Lands a Major Boost with 11-Year Media Deal — What It Means for Women’s Sports Marketing We’re Back — Turning Our Focus to Deals That Shift the Game It’s good to be back, and there’s no shortage of stories to dig into. Today we’re spotlighting a development that could reshape visibility, revenue, and fan growth in women’s basketball: the WNBA’s new 11-year media rights agreement with Versant to broadcast games on USA Network beginning in 2026 ( Associated Press, Septe

🏈 Verizon Teams Up with David Beckham for FIFA World Cup 2026 Activation We’re Back — Covering the Latest in Sports Marketing We’re back with a fresh look at how brands are stepping up their game in sports marketing. This week, Verizon has announced an exciting partnership with soccer legend David Beckham, offering U.S. customers exclusive access to FIFA World Cup 2026 experiences and tickets. This collaboration positions Verizon as a prominent brand in the sports marketing

🔥 Kellanova’s Big Soccer Move & the New Wave of Snack Branding We’re Back—Surfacing the Latest in Sports Marketing Innovation Hey everyone, happy to be back posting regularly. I’ve been watching what brands are doing lately, especially in the lead-up to big global events like the 2026 FIFA World Cup, and one campaign really caught my eye. 🍿 Kellanova Goes All In with U.S. Soccer Kellanova North America (the company behind Cheez-It, Pop-Tarts, and Pringles) just inked a deal

⚽ Women’s Soccer Sponsors Score Big at the 2025 UEFA Women’s Euro We’re Back — Highlighting Innovative Sports Marketing Moves After a short break, we’re back with weekly insights on campaigns reshaping the sports marketing landscape. Today, we’re spotlighting sponsorship activations at the 2025 UEFA Women’s Euro , which have set a new standard for engaging fans and driving brand purpose. 🌟 Brands Lean Into Authentic Fan Experiences This year, top brands like Google, Lidl, an

⚽ Women’s Soccer Sponsors Score Big at the 2025 UEFA Women’s Euro We’re Back — Highlighting Innovative Sports Marketing Moves After a short break, we’re back with weekly insights on campaigns reshaping the sports marketing landscape. Today, we’re spotlighting sponsorship activations at the 2025 UEFA Women’s Euro, which have set a new standard for engaging fans and driving brand purpose. 🌟 Brands Lean Into Authentic Fan Experiences This year, top brands like Google, Lidl, and

🏈 From Sidelines to Screens: How the NFL Is Reinventing Fan Engagement Through TikTok We’re Back — Tracking the Smartest Moves in Sports Marketing We’re continuing our run of weekly breakdowns of the campaigns changing how fans experience sports. Today’s focus: the NFL’s push into TikTok and how it’s setting a new standard for digital-first fan engagement. 📱 The NFL’s Digital Blitz Ahead of the 2025 season, the NFL rolled out its biggest TikTok initiative yet, creating le

⚡ Nike’s Latest NIL Push: Empowering Student-Athletes in 2025 We’re Back — Spotlighting Sports Marketing That Moves the Game After a short break, we’re back, bringing you the smartest sports marketing campaigns shaping the industry. Expect regular posts here and across social media (yes, Twitter/X included). Today’s highlight: Nike’s latest NIL initiative, which is redefining how brands engage with student-athletes. 🏀 Nike Takes NIL to the Next Level Nike has launched a nati