Blog

⚽️ Manchester United’s 3–2 Win vs Arsenal: What It Means for Sports Marketing We’re Back — A Dramatic Match Sparks Marketing Momentum Manchester United stunned Premier League leaders Arsenal with a 3–2 comeback win at the Emirates Stadium on January 25, 2026 — a result that not only shook up the title race but also created fresh traction for sports marketers around fan engagement and brand conversation. 🎯 On the Pitch and Online In a game packed with drama, Arsenal initial

🌎 World Cup 2026 Marketing Heats Up: Fanatics & Verizon Boost Engagement Ahead of Kickoff We’re Back — And the World Cup Isn’t Waiting With the FIFA World Cup 2026 less than a year away, brands and organizers are accelerating their marketing efforts around fan experience, technology, and commerce. Recent developments show how the tournament is shaping up not just as a sports spectacle, but as a marketing mega-moment that stretches across retail, fan engagement, and narrativ

🏟️ From Stadiums to Ranchland: Stan Kroenke’s Real-Estate Dominance and What It Means for Sports Marketing We’re Back — And This News Is Bigger Than the NFL Draft Talk In one of the most unexpected crossover headlines in sports business recently, billionaire sports mogul Stan Kroenke — owner of the NFL’s Los Angeles Rams, NBA’s Denver Nuggets, NHL’s Colorado Avalanche, MLS’ Colorado Rapids, and Premier League club Arsenal — has become the largest private landowner in the Un

🌍 World Cup Marketing Kicks Into High Gear: TikTok & Hyundai Lead Fan Engagement Ahead of FIFA World Cup 2026 We’re Back — And Brands Are Betting Big on the World’s Biggest Sporting Stage With the 2026 FIFA World Cup less than a year away, the sports marketing world is buzzing with new campaigns and partnerships designed to capture fan attention long before kick-off. Two very recent initiatives — TikTok’s role as a preferred content platform and Hyundai’s youth-centric fan

📺 MLB’s New Media Rights Deals Are Transforming Fan Reach and Sports Marketing We’re Back — A New Era of Baseball Marketing Has Begun Major League Baseball has just announced landmark three-year media rights agreements with ESPN, NBCUniversal, and Netflix, reshaping how the sport will connect with fans and brands in the coming seasons. This development isn’t just about who broadcasts more games — it’s a massive play in fan engagement, platform strategy, and marketing opportu

⚽️ World Cup Fever Hits Early: How Brands Are Dialing Up Marketing Ahead of FIFA World Cup 2026 We’re Back — And the Countdown to the Biggest Soccer Event Begins With the 2026 FIFA World Cup less than a year away, brands and rights holders are already putting serious muscle behind marketing initiatives. Beyond broadcast rights and sponsorship rosters, we’re seeing creative campaigns and experiential activations aimed at building momentum long before the first kick in the U.S.

🚗 Lucid Courtside: How an Electric Vehicle Brand Is Using NBA Culture to Drive Sports Marketing We’re Back — And Basketball Brands Are Getting Creative As the 2025–26 NBA season unfolds, one of the cooler recent cross-industry moves comes from Lucid Motors, the electric vehicle maker that’s stepping into basketball marketing with style. The company just launched a high-visibility campaign with Knicks stars Jalen Brunson and Josh Hart, debuting alongside the team’s home opene

🏀 NBA Goes Global With India’s Largest School Basketball Program — A Sports Marketing Win We’re Back — Tracking the Latest in Basketball Marketing As the basketball world gears up for another exciting season, one recent marketing initiative stands out for its scope, community impact, and global strategy: the NBA, ACG (a pharma-focused brand), and the Basketball Federation of India (BFI) have launched India’s largest school-based basketball program to date, leveraging brand p

🌎 “America the Beautiful Game”: How Brand USA Is Marketing the 2026 FIFA World Cup We’re Back — Following the Latest in Soccer Marketing With less than a year to go before the 2026 FIFA World Cup, sports marketers are shifting from preparation to full-on activation. A standout recent development is Brand USA’s launch of “America the Beautiful Game,” a dedicated trip-planning hub and campaign designed to connect global fans with U.S. host cities, experiences, and culture ahea

🤖 AI + Sponsorship: How Relo Metrics Is Transforming Sports Brand Deals in 2025 We’re Back — and AI Is Changing the Playbook for Sponsorship The world of sports marketing is evolving fast — and AI is now in the driver’s seat when it comes to sponsorship measurement and value. One of the most recent seismic shifts comes from Relo Metrics, which has rolled out upgraded AI-powered analytics tools to redefine how brands and leagues track sponsorship impact (Relo Metrics / NVIDIA

🤖 AI-Powered Rights & Revenue: How U.S. Soccer Is Monetizing with Veritone We’re Back — Breaking Down the Latest in Soccer + AI Marketing After a pause, I’m turning the spotlight on a smart move in the women’s and men’s soccer world: U.S. Soccer has renewed its AI partnership with Veritone to manage and monetize content in a smarter way (Veritone, 2025). 📊 The Deal & the Tech Veritone and U.S. Soccer extended their multi-year collaboration, with Veritone continuing as the A

🌟 Redefining Sponsorship: AT&T’s Connectivity Deal with the NWSL We’re Back — Covering the Sponsorship Moves Powering Women’s Soccer After being off the grid for a bit, I’m back with one of the freshest stories in women’s soccer marketing: AT&T has signed a multi-year deal to become the National Women’s Soccer League’s (NWSL) official connectivity partner (NWSL, March 31, 2025). This isn’t your average sponsor deal — it’s about innovation, access, and building real connectio

🌸 Candy Meets the Pitch: Ferrara Becomes US Soccer’s First Official Candy Sponsor We’re Back — Breaking Down Big Moves in Women’s Soccer Marketing I’m back in the mix, and today’s story is sweet—literally. Ferrara, the company behind candy brands like Nerds, Laffy Taffy, and Trolli, has just signed a multi-year deal to become the official candy sponsor of U.S. Soccer, a partnership that runs through the 2026 FIFA World Cup and into the 2028 Olympics (Marketing Brew, Oct. 14,

🏈 NFL & Dude Wipes: A Playful Collaboration with Big Marketing Impact We’re Back — Exploring the Lighter Side of Big League Marketing When you think of NFL marketing hits, you might imagine helmet ads, end-zone banners or huge broadcast deals. But every now and then a campaign pops in that’s playful, surprising, and deeply aligned with culture. Enter Dude Wipes becoming the presenting sponsor of the Eagles’ “Tush Push” play. (Reuters, September 2, 2025) 🧼 What Went Down The

🎯 How Major League Soccer (MLS) Is Leveraging Retail To Deepen Fan Engagement We’re Back — Tracking Fresh Plays in Sports Marketing After a short pause, we’re back with new coverage of how brands are making bold moves in soccer marketing. This week, the spotlight is on a retail giant stepping into the world of soccer in a new way. 🛒 The Retail-Soccer Tie-Up Retail giant Walmart Inc. recently announced a multiyear partnership with Major League Soccer (MLS) that goes beyond c

🤖 AI Meets Sports Marketing: How the Premier League’s Five-Year Deal with Microsoft Signals a New Era We’re Back — and We’ve Got Something Big to Talk About After a short break, I’m diving into a headline-making move that shows how sports marketing is evolving fast. The Premier League just inked a five-year partnership with Microsoft to bring advanced AI technology into its digital platforms (Reuters, July 1, 2025). This isn’t business as usual—it’s about how marketing and f

⚾ “Priceless” Moments: How Major League Baseball and Mastercard Are Rewriting Fan Engagement in the 2025 Season We’re Back — Covering the Moves That Matter After a short gap, we’re diving back into sports marketing, and this week the spotlight is on baseball. The MLB and Mastercard recently announced an expanded partnership that goes way beyond standard branding — it’s about loyalty, tech, experience and emotion (Mastercard press release, Oct. 22, 2025). 📰 The Partnership at

📊 AI, Analytics & the NBA: How Amazon Web Services Is Powering the Next Chapter in Fan Engagement We’re Back — and Tracking the Latest Moves in Sports Marketing After a short break, I’m back with something fresh. The NBA has just announced a major multi-year partnership with Amazon Web Services (AWS) to launch an AI-powered platform called “NBA Inside the Game” — and this deal is about much more than logos (Reuters, October 2025). 🧠 What’s Going On The league and AWS will c

🌐 The Premier League & Coca‑Cola: A Return to the Big Stage and What It Means for Football Marketing We’re Back—And Tracking the Moves That Matter Alright, we’re back to breaking down the big plays in sports marketing, and this one is massive. Recently, Coca-Cola announced that it will become the Official Soft Drink Partner of the Premier League starting with the 2025-26 season ( Sports Market International, May 21 2025 )—a deal that signals more than just another sponsor on

🏎️ Formula 1 and Apple: A Digital-First Partnership That Could Change Sports Marketing Forever We’re back — and there’s no better story to kick off with than this. 📺 The Big Picture Formula 1 has officially signed a five-year exclusive U.S. media rights deal with Apple TV+, valued at roughly $140 million per year. The deal begins in 2026 and marks one of the biggest crossovers between sports and technology to date — a clear signal that the streaming era has become the new f