Blog

One thing we have learned during the pandemic is that digital marketing is here to stay. Having said that, traditional marketing is not going anywhere. Digital marketing has seen a huge shift in a higher return on investment. Today we are going to focus on one main topic: 1. Components of the digital market environment “The secret to marketing success is no secret at all: Word of mouth is all that matters.” - Seth Godin (Founder, and CEO, Do You Zoom Components of the Digital

The sports marketing industry has evolved enormously over the past few years, with new digital technologies, data analytics, and the increased use of social media platforms. Today we are going to cover one main topic: 1. The next steps in the evolution of omnichannel in the sports marketing industry “Omnichannel is defined as a multi-channel sales approach that provides the customer with an integrated shopping experience.” - Aaron Agius of HubSpot Omnichannel Next Steps Omnic

Customer Experience and Sports Marketing With the sports marketing industry growing at a rapid pace, there are new ways to assess the importance of what sports markets can bring and what’s been overlooked.. We are going to discuss one main topic: 1. Customer Experience Aspects Being Overlooked and Sports Marketing “The customer experience is the next competitive battleground.” - Jerry Gregoire Customer Experience Aspects Being Overlooked and Sports Marketing The rise of techn

The Use of Data and the Obstacles to Overcome Them The data that I find myself wanting to understand and seek out is that of sports analytics. The vast areas in which you can dive into and use data tools in order to find meaning behind the numbers is staggering. Throughout the article you are going to see two main topics being covered. 1. What data is necessary to collect? 2. How to avoid obstacles when collecting this data “When we have all data online, it will be great for

Crowd Culture Many brands struggle to unlock the value of social media. A recent analysis conducted by Tania Yuki, founder and CEO of social content analytics firm Shareablee, finds that of 65 billion actions promoted by posts made by US brands across Twitter, Facebook, and IG, only 7% involved sharing the brand’s content. We are going to discuss one main topic. 1. Crowd Culture in Sports “Going viral is not an outcome; it’s a happening.” - Lori Taylor, Founder & CEO – The Pr