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LIV Golf Files for Bankruptcy, and Its Players May Become the Owners The league that promised to disrupt professional golf is now trying to survive. LIV Golf filed for Chapter 11 bankruptcy protection in New Jersey on September 8, with CEO Scott O'Neil confirming the move (Insider Sport). The filing follows an announcement in April that Saudi Arabia's Public Investment Fund, which owns all of the league's equity, would stop funding LIV at the end of the 2026 season after inve

A Dramatic Comeback Just Gave the Presidents Cup Its Best Ratings in Years Golf's biennial team event wrapped up this past Sunday, September 27, with Team USA pulling off a dramatic comeback victory over the International squad at Medinah Country Club outside Chicago, winning 17 to 13 in the 16th edition of the Presidents Cup (Wikipedia, CBS Sports). It extended the United States' dominance in the event, which it has now won in all but one of the competition's editions, but t

Ryan Fox's Claret Jug Win Capped a Big Weekend for Golf's Oldest Championship Soccer wasn't the only sport crowning a champion this past weekend. On the same Sunday that Spain and Argentina battled in the World Cup final, the 154th Open Championship reached its own dramatic conclusion at Royal Birkdale Golf Club in Southport, England. Ryan Fox birdied the 18th hole to claim his first major title, finishing at 10-under-par, one shot clear of runner-up Cameron Young after closi

The Ryder Cup: How Team Golf Became a Global Marketing Powerhouse The Ryder Cup is unlike any other event in professional golf. Every two years, the world's best golfers from Europe and the United States compete in a team format that transforms an individual sport into one of the most emotionally engaging competitions in global athletics. As preparations continue for the next Ryder Cup, brands are once again recognizing the tournament's unique commercial value. Unlike traditi

The Masters Tournament: Tradition, Exclusivity, and the Business of Golf Marketing As the golf calendar turns toward spring, attention across the sports industry shifts to the upcoming Masters Tournament. Hosted annually at Augusta National Golf Club in Augusta, the Masters remains one of the most prestigious and commercially unique events in global sport. Unlike many modern sporting properties that prioritize expansion and aggressive sponsorship growth, the Masters has built