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The Use of Data and the Obstacles to Overcome Them The data that I find myself wanting to understand and seek out is that of sports analytics. The vast areas in which you can dive into and use data tools in order to find meaning behind the numbers is staggering. Throughout the article you are going to see two main topics being covered. 1. What data is necessary to collect? 2. How to avoid obstacles when collecting this data “When we have all data online, it will be great for

Crowd Culture Many brands struggle to unlock the value of social media. A recent analysis conducted by Tania Yuki, founder and CEO of social content analytics firm Shareablee, finds that of 65 billion actions promoted by posts made by US brands across Twitter, Facebook, and IG, only 7% involved sharing the brand’s content. We are going to discuss one main topic. 1. Crowd Culture in Sports “Going viral is not an outcome; it’s a happening.” - Lori Taylor, Founder & CEO – The Pr